The growth of social media has come to a stage today where as many as half of the world’s population is checking their social media profiles regularly. In such a case, companies that are willing to establish their brand will indeed try to cash in on the opportunity. However, these companies need to be aware of the different ways in which social media can be used to increase their following, which can lead to improved brand image. In this blog, we discuss the different steps that should be taken so as to grow the social media following of a company. They are as follows: 1. Research competition Before starting their own social media strategy to boost followers, most companies that do social media management try to research what their competitors are doing. By understanding the details of the social media strategy employed these companies try to emulate the best one’s to see if it works. Envistream Smartech is a social media management company in USA that tries many differe...