PPC Management Service for Small Business

The average customer these days is curious to find out a product or service through the internet by using the most popular search engine Google. Such customers represent the bottom-of-the-funnel leads who can very easily convert into a buyer. All of this can only be ensured if you are visible to your audience in the top of the search results page. The pay-per-click (PPC) service is an advertising process by which companies bid for certain keywords and pay for each click they get because of this advertising.

An important term related to PPC is CPC or Cost-per-click. CPC is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. A higher bid equates to a better ad placement.

Here the important metric that comes into picture is the return on investment (ROI). The PPC Campaign Management Service at Envistream Smartech Pvt Ltd helps its clients get the maximum ROI by managing their accounts and monitoring the bid prices. It is our motto to drive our client’s business with the help of data.

PPC services can be in multiple platforms such as Google Ads in Search Engine Marketing and Facebook Ads for Social media advertising. There are 90000 search queries per second occurring in the Google search engine. Thus, the range of keywords which can be chosen is also huge for a particular product or service.

Facebook Ads makes use of CPM or Cost per Mille rather than Cost per Click. It is the cost that is to be paid for 1000 impressions. The advantage here is that Facebook allows the advertiser to target users based on location, interest, demographics, etc.

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