The average customer these days is curious to find out a product or service through the internet by using the most popular search engine Google. Such customers represent the bottom-of-the-funnel leads who can very easily convert into a buyer. All of this can only be ensured if you are visible to your audience in the top of the search results page. The pay-per-click (PPC) service is an advertising process by which companies bid for certain keywords and pay for each click they get because of this advertising. An important term related to PPC is CPC or Cost-per-click. CPC is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. A higher bid equates to a better ad placement. Here the important metric that comes into picture is the return on investment (ROI). The PPC Campaign Management Service at Envistream Smartech Pvt Ltd helps its clients get the maximum ROI by managing their accounts...