Having a mobile application that is integrated to your business is a great technological advantage. Some of the reasons why mobile app development is important are as follows: · Increases brand engagement. These days almost everyone owns a smartphone. Thus, the reachability of a business increases with a dedicated mobile app . This on the long run creates brand engagement and a loyal customer base. · Increases accessibility. A mobile app allows easier access to information, products and services along with a hands-on interaction medium. · Conversion of Leads. Recent studies suggest that people spend more time in a business’ mobile app than on its business website. Thus, having a mobile app increases the chances of sales of your business. Development of a mobile application involves a series of steps as listed below: The first step tow...